Dating platforms help singles to find partners…
Dating platforms help urban, educated singles looking for love, relationship or marriage to find like-minded persons. Over half of Indians are below the age of 25, but the social scene in India’s metros is not conducive for singles or those interested in meeting new people. At times, it is possible to meet new people but the right people with whom one can connect with may still be elusive. When a new job is taken up, new people are met at the work-place but dating co-workers is avoided by many on account of professional reasons.
Today’s professionals consider matrimonial sites as outdated. They would rather meet in person singles with similar lifestyles, attitudes, values and education. They would like to proceed with dating which may lead to a steady relationship and if both so desire, towards a walk down the marital aisle. To meet the dating or marital aspirations of the new generation, dating platforms and modern matchmaking services have emerged.
How does the process work?
On accessing any one of these websites, one is directed to fill-in the registration form. The website then conducts a phone interview to verify details as well as to learn more about the applicant. Some platforms ask for uploading of identity, education and employment proofs. Social media account of the applicant is also scanned. If the overall assessment is favourable, approval is given for the person to join the network. A monthly or annual subscription fee may be levied.
The dating network holds socialising events in respective cities which include dinner and may sometimes incorporate activities like wine tasting, cookouts etc. Since only approved members would be aware about the event, women participants are assured of complete safety. Needless to say, charges for the event are payable by the attendees. Some of the platforms do not follow this route, but arrange one-to-one meetings in coffee shops between couples who interests match.
On the flip side, the problem is that due to presence of large number of apps everyone has many options. The users keep all their options open and just don't decide or commit. Secondly, there are far less women on the apps than men. To motivate more women to sign-on, the apps have been trying to create an eco-system that protects womens' interest.