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Diamond Jewelry Buying Tips

We Indians are infatuated with jewellery…

From time immemorial, buying gold jewellery for celebrations like marriages, festivals etc has been deemed auspicious in India. Also, traditional belief is that gold is a sound investment that is inflation-proof.

However, in recent years the impregnable position of gold jewellery has been partly affected by the rise of diamond jewellery on account of visual appeal and aesthetic quality of diamonds. Particularly, the younger generation considers diamond jewellery to be hip and fashionable. This perception is strengthened by clever marketing and brilliant advertising by internationally renowned diamond jewellery brands. Credit should also go to artisans who have been able to design exquisite diamond jewellery in the form of popular accessories like bangles, ear pices, necklaces, bracelets etc.

Diamonds are expensive but still you can save money…

We list in ‘Resources’ below, tips to save money while buying diamonds. Colour, cut, clarity and carat are the four distinguishing characteristics of diamonds which determine the price of diamonds and therefore our tips also concern with these 4 C’s. 

In a new category are synthetic diamonds which are lab-grown diamonds produced by high pressure high temperature (HPHT) technique or chemical vapour deposition (CVD) technique. They have the same physical characteristics and chemical makeup as the real thing. In fact, they are superior in appearance, consistency and quality. Prices generally are 30% to 50% lower than natural diamonds.




1. Impact of COLOUR on price

G to J colour grade diamonds cost 20% more than D to F colour diamonds, subject to other factors being equal. Yet, the colorless D to F diamonds look almost the same as near-colourless G to J diamonds.

2. Impact of CUT on price

A pear- or marquis-shaped diamond would look larger than a round-cut diamond of the same carat and cost about 20% lower.

3. Impact of CLARITY on price

‘Internally Flawless’ (IF) and ‘Very Very Slighly Included’ (VVS1, VVS2) cost over 20% higher as compared to ‘Very Slightly Included’ (VS1, VS2). Except under magnification the inclusions in VS1 and VS2 cannot be seen by a naked eye.

4. Impact of CARAT on price

Higher the unit weight (carat) of the diamond, higher is the price per carat. Two 0.5 carat stones will cost a lot lower than a single 1 carat stone. A 0.97 carat diamond looks almost the same as a 1 carat diamond but is 30% cheaper.

5. Artificial (Lab-Grown) diamonds

As compared to natural earth-mined diamonds, the lab-grown diamonds can be cheaper by 50% or more. In addition, the lab-grown diamonds are superior in appearance, consistency and quality than most earth-mined natural diamonds.

6. Faux or Fake Diamonds

They are not diamonds at all but crystalline substances like ‘Cubic Zirconium’ (CZ) or ‘Moissanite’. The former is crystalline form of Zirconium Dioxide, while the latter is Silicon Carbide. They are hard (although not as hard as diamonds) and do glitter. Prices are negligible as compared to real diamonds.

7. Solitaire Price Index

This index is published monthly by Divine Solitaires, in order to give an idea to customers on the movement of solitaire diamond prices.

Solitaire Price Index web page

8. GIA Diamond Grading Report

When buying a diamond, ask for a Grading Report issued by GIA (Gemological Institute of America), the world's most trusted and widely accepted independent gem evaluation.

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